We seem to be in a headlong rush to automate and depersonalize our marketing and … [Read more...]
Considering "Irony"
"Did We Do The Right Thing?" Customer Engagement, It Can Be Really Simple! Posted on January, 2022
We struggle with customer/prospect engagement. We send endless emails trying to … [Read more...]
The Algorithm Conundrum Posted on January, 2022
Everything in marketing and sales is about "the algorithm." Each of us is a … [Read more...]
It's A New Year, What Should We Be Asking Ourselves? Posted on January, 2022
It's a New Year. Somehow, even if we don't believe in New Year resolutions, we … [Read more...]
The Customer Focused Sales Process Posted on November, 2021
We've long known (whether we use it or not) about the "sales process." … [Read more...]
Do We Really Want Our Sales People To Be Value Creators? Posted on November, 2021
In complex B2B buying, it's popular to talk about being consultative and/or … [Read more...]
The Great Reinvention! Posted on October, 2021
There's a lot of talk about the Great Resignation. Partly, a result of the … [Read more...]
Pet Peeves--LinkedIn Surveys Posted on October, 2021
This is #B2BPetPeeves week (Thanks Hank Barnes and friends). This morning I … [Read more...]
The Wentworth Prospect Posted on September, 2021
I get the chance to preview dozens of books on sales, marketing and business. … [Read more...]
Figuring Out Networking Posted on May, 2021
"Networking" is critical for all of us. Both in developing new professional and … [Read more...]
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