I read a fascinating discussion on LinkedIn. As with many discussions, there … [Read more...]
Tag: Value Proposition
Isn't Buyer Enablement Everyone's Job?
Personas Are Not People, Personalization Is Not Connection! Posted on August, 2024
Often, I feel like I'm shouting into a void. Complex B2B buying and selling is … [Read more...]
Are We Missing The Point? Posted on July, 2024
For decades, tools/technologies have been developed with the promise of freeing … [Read more...]
Can You Hold Up Your Side Of The Conversation? Posted on July, 2024
We have tools and technology that "equip" us for conversations with our … [Read more...]
On Differentiation Posted on July, 2024
Differentiation is critical in buying/selling. Differentiation gives buyers … [Read more...]
Deal Slippage Posted on July, 2024
Deal slippage is a huge issue for all sellers, but also for buyers. Let's dive … [Read more...]
What's The Problem? Posted on May, 2024
I was having a round table discussion with a bunch of sales people. They … [Read more...]
Price, Cost, Value Propositions, Value Realization, Value Creation...... Posted on April, 2024
"Value" is a critical concept in everything we do, but particularly when we are … [Read more...]
You Are Your Company's "Value Proposition" Posted on March, 2024
We still have very antiquated views of our "value proposition." Most of the … [Read more...]
"My Obsession To Provide Customer Value," Christian Mauer Posted on February, 2024
Introduction: Several weeks ago, I wrote, "Sellers, Are You Really Interested In … [Read more...]
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