Category: Performance

If You Couldn’t Talk About Your Product, Could You Have A High Impact Customer Conversation?
Posted on October, 2026

October 15, 2026 by David Brock

Often, I challenge clients with the following: “In your initial meetings with … [Read more...]

October 13, 2026 by David Brock

This is inspired by a post from my good friend, Tobia La Marca. He wrote The … [Read more...]

October 7, 2026 by David Brock

Reading the title, many of you may be scratching your heads, thinking, “Dave, of … [Read more...]

October 1, 2026 by David Brock

I struggled to write this post. At first I tried to parse good, bad, abdicated … [Read more...]

September 29, 2026 by David Brock

For years, we have treated time as the scarce resource. For most sellers and … [Read more...]

September 26, 2026 by David Brock

For years, we’ve known our customers are overwhelmed with information. Where … [Read more...]

September 23, 2026 by David Brock

In “Is Good Enough Good Enough,” I introduced the fundamental mindsets and … [Read more...]

September 19, 2026 by David Brock

One of my all-time favorite movie scenes is in A Few Good Men. It’s Jack … [Read more...]

September 17, 2026 by David Brock

We’ve all been in the meeting. It’s a standard deal review. The manager sits … [Read more...]

September 13, 2026 by David Brock

If I look at my feeds, too many conversations with clients and others, we have … [Read more...]