As revenue operators, our job is to find and close customers. Whether it's net … [Read more...]
Category: Innovation
Category: Innovation
How Customer Centricity Gets Lost In Our Metrics
Would Your Customers Notice? Posted on June, 2025
All our customers are critical to our success. We strive to retain, renew, grow, … [Read more...]
The Value IS The FRICTION! Posted on June, 2025
We are obsessed with eliminating the friction! We want to create frictionless … [Read more...]
Mechanics Over Meaning Posted on June, 2025
For over a decade, too much of the focus in selling has been on the mechanics of … [Read more...]
Prompts Won't Save You! The Thinking Underlying The Prompt Will.... Posted on June, 2025
AI is embedded into virtually everything I do, every day. Two windows are always … [Read more...]
Our Models Limit Us, Dangerously Posted on June, 2025
We build all sorts of models to help us understand our customers, markets, … [Read more...]
The Quiet Power Of Knowing Who You Are Posted on June, 2025
The first Saturday every month, Ned, Jack, Tom and I jump on a Zoom call. They … [Read more...]
If What We Sell Is Change, Why Is It So Difficult For Us? Posted on June, 2025
The job of every seller is simple. It's all about change! It can be as … [Read more...]
Embracing The "Messiness" Of Buying And Selling Posted on June, 2025
As human beings and business professionals we crave structure and order in … [Read more...]
Stop Selling Solutions, Start Framing Problems Posted on June, 2025
We have an enormous disconnect with our customers. We focus on selling a … [Read more...]
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