Often, I challenge clients with the following: “In your initial meetings with … [Read more...]
If You Couldn’t Talk About Your Product, Could You Have A High Impact Customer Conversation?
Success Is Our Greatest Obstacle To Growth! Posted on October, 2026
This is inspired by a post from my good friend, Tobia La Marca. He wrote The … [Read more...]
Can Your People Talk With Your Customer? Posted on October, 2026
Reading the title, many of you may be scratching your heads, thinking, “Dave, of … [Read more...]
Sensemaking V2.0 Posted on September, 2026
For years, we’ve known our customers are overwhelmed with information. Where … [Read more...]
Are We Designing Judgment Out? Posted on September, 2026
I’ve been doing a series of articles about judgment, What It Is, The Costs Of … [Read more...]
The Cost Of Not Developing Judgment Posted on September, 2026
In my last post, I focused on Judgment, what it is, the development cycle. But … [Read more...]
Judgment Starts Where The Analysis Runs Out Posted on August, 2026
Over the past months, I’ve been obsessed with writing about judgment. Whether it … [Read more...]
A New Game Show, “Seller’s Jeopardy” Posted on August, 2026
I was at a party recently, for some reason people started talking about TV Game … [Read more...]
AI Puts Us At The Edge Of A Chasm..... Posted on August, 2026
AI is better than your SDRs. That’s true. And it’s beside the point. A writer … [Read more...]
Let's Stop It With Value Propositions! Posted on July, 2026
Yes, that picture is me. Just got awarded my MBA at UCLA. A week later I was in … [Read more...]
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