Category: Transformation

If You Couldn’t Talk About Your Product, Could You Have A High Impact Customer Conversation?
Posted on October, 2026

October 15, 2026 by David Brock

Often, I challenge clients with the following: “In your initial meetings with … [Read more...]

October 13, 2026 by David Brock

This is inspired by a post from my good friend, Tobia La Marca. He wrote The … [Read more...]

October 7, 2026 by David Brock

Reading the title, many of you may be scratching your heads, thinking, “Dave, of … [Read more...]

October 1, 2026 by David Brock

I struggled to write this post. At first I tried to parse good, bad, abdicated … [Read more...]

September 29, 2026 by David Brock

For years, we have treated time as the scarce resource. For most sellers and … [Read more...]

September 26, 2026 by David Brock

For years, we’ve known our customers are overwhelmed with information. Where … [Read more...]

September 7, 2026 by David Brock

I’ve been doing a series of articles about judgment, What It Is, The Costs Of … [Read more...]

September 6, 2026 by David Brock

Recently, I sat in an AI for Sales conference. It was outstanding. But there was … [Read more...]

September 3, 2026 by David Brock

In my last post, I focused on Judgment, what it is, the development cycle. But … [Read more...]

August 27, 2026 by David Brock

Over the past months, I’ve been obsessed with writing about judgment. Whether it … [Read more...]