We've built something remarkable in modern sales organizations. Over the past … [Read more...]
Author: David Brock
You Can Lead A Seller To Water, But You Can't Make Them Think!
Discovery Isn't Just For Selling Posted on February, 2026
We've spent decades drilling the importance of discovery into every sales … [Read more...]
Do I Care? Posted on February, 2026
Mitch Little read my recent post on competing to lose 80-85% of our deals and … [Read more...]
"We Are Competing To Lose 80-85% Of Our Deals!" Posted on February, 2026
Imagine a CRO presenting to the exec or investor team. This CRO is presenting … [Read more...]
Is AI Making Our People More Capable Or More Efficient? Posted on February, 2026
News about AI tools fills all my feeds and most of my conversations. New … [Read more...]
What If The Sales Process Helped Customers? Posted on February, 2026
The sales process is critical to navigating our way to winning each deal. We … [Read more...]
When Performance Problems Aren't Obvious---Yet! Posted on January, 2026
Preface: This is much longer than my usual posts, but this is such an important … [Read more...]
Why Benchmarking Fails Posted on January, 2026
Benchmarking other organizations, identifying best practices has been a … [Read more...]
Protect Your Focus! Posted on January, 2026
Tobia La Marca said something fascinating a few weeks ago (he says a lot of … [Read more...]
Customer Service Or Lip Service? Posted on January, 2026
We know, or at least I thought we did, the importance of customer service and … [Read more...]
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