Great discovery is foundational to understanding our customers and their needs. … [Read more...]
Author: David Brock
Discovery, A Product Pitch In Disguise!
How Customer Centricity Gets Lost In Our Metrics Posted on June, 2025
As revenue operators, our job is to find and close customers. Whether it's net … [Read more...]
"Time To Customer Acumen....." Posted on June, 2025
Preface: This is long and very nerdy. But I think it's important to share the … [Read more...]
"Solve For" Vs. "Solve With," The Real Role Of A Seller Posted on June, 2025
Theoretically, we have solutions to our customers' problems. Unfortunately, we … [Read more...]
Adapting To Today's Realities, A Ruthless Pragmatist's Guide Posted on June, 2025
For the past several weeks, I've been writing some fairly esoteric/philosophical … [Read more...]
Would Your Customers Notice? Posted on June, 2025
All our customers are critical to our success. We strive to retain, renew, grow, … [Read more...]
The Value IS The FRICTION! Posted on June, 2025
We are obsessed with eliminating the friction! We want to create frictionless … [Read more...]
Mechanics Over Meaning Posted on June, 2025
For over a decade, too much of the focus in selling has been on the mechanics of … [Read more...]
What Is Coaching? Posted on June, 2025
We know coaching is important--sadly we invest too little time in high impact … [Read more...]
Prompts Won't Save You! The Thinking Underlying The Prompt Will.... Posted on June, 2025
AI is embedded into virtually everything I do, every day. Two windows are always … [Read more...]