In the old days, when I used to hail a horse drawn carriage to take me to my … [Read more...]
Author: David Brock
Information Asymmetry, Turning The Tables
Understanding Our Customers' Businesses Better Than They Do? Posted on April, 2022
I've always sought to understand my prospects' and my customers' business better … [Read more...]
Objecting To Objections Posted on April, 2022
Lately, I've been watching some eLearning programs on objection handling. It … [Read more...]
Should We Be That Surprised By The Digital Buying Journey? Posted on April, 2022
The "big news" in customer engagement is the customer digital buying journey. … [Read more...]
Why Are We Satisfied With Such Poor Win Rates? Posted on April, 2022
We struggle to hit our goals, make our numbers. Every year, we see decreases in … [Read more...]
What Sellers Can Learn From F1 Racing Posted on April, 2022
I'm a huge fan of F1 Racing. It's just fascinating to watch, learn about the … [Read more...]
"As Luck Would Have It....." Posted on April, 2022
I'll start with a golf story. For years, I've tried to play golf. I've gone … [Read more...]
Paying Attention To The Cues/Clues Posted on April, 2022
It's pop quiz time. Be honest, don't scroll down to get the answer. Here we … [Read more...]
When Is An Interruption Not An Interruption? Posted on April, 2022
I see lots of conversations about "interrupting our customers." There are … [Read more...]
Who Said No? Why? Posted on April, 2022
My friend Brian MacIver added a brilliant comment to my post "On Consensus … [Read more...]
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