One of the most important things a sales person can do with her customer is to … [Read more...]
Author: David Brock
"Seek first to understand.....
Do The Work! Posted on March, 2021
I have to confess some exhaustion. Pundits and experts in social media, each … [Read more...]
It's Not The Lack Of Information That Stops Us.... Posted on March, 2021
We live in a world with an abundance of information. One might, fairly, claim … [Read more...]
"Doing More," Is Not A Growth Strategy! Neither Are Miracle Cures! Posted on March, 2021
As sales professionals, we are responsible for driving revenue growth for our … [Read more...]
Is "Helping Our Customers" Incompatible With Selling? Posted on March, 2021
Recently, I've been reading a series of discussions debating the concept, "Can … [Read more...]
Whose Deal Is This? Posted on March, 2021
Who in the sales organization owns the responsibility for a deal? Who is … [Read more...]
If Buyers Are Failing, Sales Can't Succeed Posted on March, 2021
Recently, I wrote, Rethinking Sales Enablement. I suggested we might do better … [Read more...]
Our Questions Are Important To Us, But Do They Get At What The Customer Needs To Express? Posted on March, 2021
The questions we ask shape the responses we get. Too often, our questions, … [Read more...]
How Do We Win? Posted on March, 2021
Participating in deal reviews, I often ask the question, "How do we win?" The … [Read more...]
Attention To Detail.... Posted on March, 2021
Perhaps one of the most important capabilities/skills for sales people and … [Read more...]
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