Let's try a thought experiment. Let's extend all the trends we see around the … [Read more...]
What If There Were No Salespeople?
We Don't Solve The "Great Resignation" With Better Recruiting! Posted on January, 2022
Everyday we hear about the Great Resignation and labor shortages. People, all … [Read more...]
Considering "Irony" Posted on January, 2022
We seem to be in a headlong rush to automate and depersonalize our marketing and … [Read more...]
"Customers hate.....[Fill In The Blank]..." Posted on January, 2022
All my news feeds are filled with guru's talking about how much customers hate … [Read more...]
"Did We Do The Right Thing?" Customer Engagement, It Can Be Really Simple! Posted on January, 2022
We struggle with customer/prospect engagement. We send endless emails trying to … [Read more...]
The Algorithm Conundrum Posted on January, 2022
Everything in marketing and sales is about "the algorithm." Each of us is a … [Read more...]
"Did I Do My Best To...." Posted on January, 2022
I'm a big fan of Marshall Goldsmith. One of the methods he uses to help people … [Read more...]
Empathy Is Insufficient! Posted on January, 2022
We know empathy is important in working with others, whether it's our customers, … [Read more...]
How Do We Make People Better Off By Working With Us? Posted on December, 2021
Reading an article about Patagonia's and other's strategies, I was struck by the … [Read more...]
Sales And Marketing Alignment Or Integration? Posted on December, 2021
I wonder if we need to rethink our concepts of sales and marketing and how we … [Read more...]
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