We seem to be in a headlong rush to automate and depersonalize our marketing and … [Read more...]
Tag: Trust
Considering "Irony"
"Customers hate.....[Fill In The Blank]..." Posted on January, 2022
All my news feeds are filled with guru's talking about how much customers hate … [Read more...]
"Did We Do The Right Thing?" Customer Engagement, It Can Be Really Simple! Posted on January, 2022
We struggle with customer/prospect engagement. We send endless emails trying to … [Read more...]
The Algorithm Conundrum Posted on January, 2022
Everything in marketing and sales is about "the algorithm." Each of us is a … [Read more...]
"Did I Do My Best To...." Posted on January, 2022
I'm a big fan of Marshall Goldsmith. One of the methods he uses to help people … [Read more...]
Empathy Is Insufficient! Posted on January, 2022
We know empathy is important in working with others, whether it's our customers, … [Read more...]
How Do We Make People Better Off By Working With Us? Posted on December, 2021
Reading an article about Patagonia's and other's strategies, I was struck by the … [Read more...]
Sales And Marketing Alignment Or Integration? Posted on December, 2021
I wonder if we need to rethink our concepts of sales and marketing and how we … [Read more...]
Being A Buyer Is A Foreign Concept To Customers Posted on December, 2021
As sales people, we know what our job is. We have to generate revenue through … [Read more...]
Are You "Connecting" With Your People? Posted on December, 2021
I was coaching an outstanding sales manager. She's committed to her team and … [Read more...]
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