Context is everything! Each of our customers is different, each company has … [Read more...]
Tag: Problem Solving
The Sales Person As "Contextualizer"
Our Customers Are Voting With Their Time Posted on July, 2019
Several years ago, Gartner research on how customers allocate their time in the … [Read more...]
Why Are We Committed To Failure? Posted on July, 2019
Regular readers might be a little worried with many of my recent posts. I'm … [Read more...]
Learning From Failure Posted on July, 2019
None of us like to admit failure, we tend to want to celebrate our successes. … [Read more...]
Making Sense Of Sensemaking Posted on June, 2019
This is the final post in this series-------YAY! Thank you for hanging in … [Read more...]
Sensemaking: Sensemaking Within Our Own Organizations Posted on June, 2019
This post is the eleventh post in my series on Sensemaking. The previous posts … [Read more...]
Sensemaking, Time Changes Everything Posted on June, 2019
This post is the tenth post in my series on Sensemaking. Like the previous two … [Read more...]
Sensemaking: Selling To A Hierarchy Of Challenges Posted on June, 2019
This post is the ninth post in my series on Sensemaking. Like the eighth post, … [Read more...]
Sensemaking: Putting It All Together In Selling To Our Customers Posted on June, 2019
This post is the eighth post in my series on Sensemaking. I think this is where … [Read more...]
On Sales/Marketing Friction Posted on June, 2019
We misunderstand the concept of friction in sales and marketing. At least we … [Read more...]
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