All of our customers have customers of their own, though they may not recognize … [Read more...]
Tag: Insight Selling
What About Your Customer's Customer?
"What Problem Is The Customer Trying To Solve?" Posted on January, 2020
Pause for a moment. Look at your qualified pipeline. Start at the … [Read more...]
Sales And "Product Led Growth" Posted on January, 2020
The world goes through constant cycles. Lately, there have been a lot of "Aha, … [Read more...]
Process Is The Foundation For Agility/Nimbleness Posted on January, 2020
We want to be flexible, nimble, able to adapt to the circumstances, leap on an … [Read more...]
Confusing Simplification With Simplistic Posted on December, 2019
Both we, our customers, our markets, our worlds are getting more and more … [Read more...]
"Buyer's Remorse" Grows Up Posted on December, 2019
When I first started selling -- way back in the dark ages -- one of the things I … [Read more...]
Pricing And Discounting Are Different! Posted on December, 2019
As usual, I've stuck my nose into some on-line discussions. This time, the … [Read more...]
Selling, If I Were Starting My Career Again, Would I Choose To Sell? Posted on December, 2019
I saw a post by a "sales expert." He suggested that if he were to be starting … [Read more...]
How Does Your Customer Make Money? Posted on December, 2019
Can you answer the question, "How does you customer make money?" By that, I … [Read more...]
False Choices: Transactional Versus Solution Selling Approaches Posted on December, 2019
Often, I get into conversations about the sales approach a company deploys. … [Read more...]
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