Some years ago, I was doing a review with a sales team. They closed a huge … [Read more...]
Tag: Customer Experience
"What Did They Buy It For?"
Targeting People Who "Do The Work" Posted on May, 2021
I grew up in sales always being told, "Call at the top!" We always want to … [Read more...]
"Those Volume Guys....." Posted on May, 2021
I was stunned listening to a webcast yesterday. There was an "expert" … [Read more...]
Buyer Personas Are Not The Same, Even For The Same Persona! Posted on May, 2021
Developing rich buyer personas is critical to helping us identify the key people … [Read more...]
Language, Words And Mindsets Posted on May, 2021
We sales people have adopted a unique vocabulary about what we do and how we … [Read more...]
Why Do Customers Buy? Posted on May, 2021
Such a simple question, but too often, we don't really understand the answer to … [Read more...]
The Irony Of Change Posted on May, 2021
The other day, I was speaking with a colleague about the state of sales/selling. … [Read more...]
"Selling Without Feeling 'Salesy'" Posted on May, 2021
I just had a few minutes free time and skimmed Clubhouse to see if there was a … [Read more...]
"Tell Us Your Top Business Challenge" Posted on May, 2021
A very large telecom company sent me this marketing email. It was one of those, … [Read more...]
Figuring Out Networking Posted on May, 2021
"Networking" is critical for all of us. Both in developing new professional and … [Read more...]
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