Value Proposition Archives - Page 26 of 78

Tag: Value Proposition

Making Sense Of Sensemaking
Posted on February, 2021

I was speaking to a great group on Sensemaking today (Thanks Reggie and Tom for … [Read more...]

There are a lot of sales people focused on convincing their customers. Somehow … [Read more...]

A few days ago, I wrote, Selling Is A Human Process. It generated a lot of … [Read more...]

We are surrounded by complexity--in our business, in our communities, in our … [Read more...]

In the past 10 years, we've done everything we can to take the "human" out of … [Read more...]

Sales people are singularly focused on making sales---getting the PO. In some … [Read more...]

We've all been taught the importance of "discovery." It's that process where we … [Read more...]

January 19, 2021 by David Brock 1 Comment

We focus a lot of our sales enablement and related efforts on making our … [Read more...]

We set ourselves up for failure, we set our customers up for failure when we … [Read more...]

January 11, 2021 by David Brock 1 Comment

Someone has been prospecting me. I'll own up to it--normally I ignore 95% of … [Read more...]