Today, I participated in a pretty important Zoom meeting. It was an important … [Read more...]
Tag: Value Proposition
"I Didn't Take The Time To Prepare...."
Language, Words And Mindsets Posted on May, 2021
We sales people have adopted a unique vocabulary about what we do and how we … [Read more...]
Our Customers' Complicated Buying Journeys Posted on May, 2021
Buying is complicated---we see all sorts of research confirming this. Whether … [Read more...]
Why Do Customers Buy? Posted on May, 2021
Such a simple question, but too often, we don't really understand the answer to … [Read more...]
The Irony Of Change Posted on May, 2021
The other day, I was speaking with a colleague about the state of sales/selling. … [Read more...]
"Tell Us Your Top Business Challenge" Posted on May, 2021
A very large telecom company sent me this marketing email. It was one of those, … [Read more...]
Problem Focused Growth Posted on April, 2021
I wrote about Product Led Growth. It's the latest hot new strategy being … [Read more...]
Rethinking The Sales Process Posted on April, 2021
Preface: It's always dangerous to preface an article with a warning. This is a … [Read more...]
"Nothing Happens Until Someone Sells Something" Posted on April, 2021
We all say this, "Nothing happens until someone sells something." I don't know … [Read more...]
On Pricing, Discounting, and Value Posted on March, 2021
There are two retailers I'm fascinated with. One is LVMH. It's a collection of … [Read more...]
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