Value Proposition Archives - Page 28 of 80

Tag: Value Proposition

Ban "Corporate Glamour Charts!"
Posted on February, 2021

February 22, 2021 by David Brock

I was reviewing a presentation a client was preparing for a critical customer … [Read more...]

February 17, 2021 by David Brock

Discounting has reached Pandemic levels. It used to be something we used as a … [Read more...]

February 9, 2021 by David Brock

I was speaking to a great group on Sensemaking today (Thanks Reggie and Tom for … [Read more...]

February 3, 2021 by David Brock

There are a lot of sales people focused on convincing their customers. Somehow … [Read more...]

January 30, 2021 by David Brock

A few days ago, I wrote, Selling Is A Human Process. It generated a lot of … [Read more...]

January 27, 2021 by David Brock

We are surrounded by complexity--in our business, in our communities, in our … [Read more...]

January 26, 2021 by David Brock

In the past 10 years, we've done everything we can to take the "human" out of … [Read more...]

January 26, 2021 by David Brock

Sales people are singularly focused on making sales---getting the PO. In some … [Read more...]

January 25, 2021 by David Brock

We've all been taught the importance of "discovery." It's that process where we … [Read more...]

January 19, 2021 by David Brock

We focus a lot of our sales enablement and related efforts on making our … [Read more...]