What sellers do is drive customers to change. Whether it's a change effort … [Read more...]
Tag: Sales Strategies
Why Should We Expect Our Customers To Change?
Our Commitment To "Just Good Enough" Posted on February, 2022
My news feeds are filled with discussions about great customer engagement. … [Read more...]
Driving Innovation In Selling Posted on February, 2022
How do we innovate in selling? How do we change, adapt new methods, approaches, … [Read more...]
Questions I'm Thinking About Posted on January, 2022
It's customary, on the final day of the year, to set some goals, resolutions. … [Read more...]
Considering "Irony" Posted on January, 2022
We seem to be in a headlong rush to automate and depersonalize our marketing and … [Read more...]
How Do We Do Better? Posted on January, 2022
Numbers are important in sales. Our goals are based on the numbers. KPI's are … [Read more...]
Settling....... Posted on January, 2022
Our jobs, as sales and marketing professionals, is to drive change. We can only … [Read more...]
If Practice Makes Perfect, Why Do We Keep Practicing The Wrong Things? Posted on January, 2022
We know to master any skill, it takes practice. It may be Malcolm Gladwell's … [Read more...]
There Is No Excuse For Not Doing Your Homework! Posted on January, 2022
To the annoyance of most school children, virtually every night, their parents … [Read more...]
Win/Loss Analysis--Are You Learning As Much As You Should? Posted on January, 2022
I'm always stunned by how little win/loss analysis we do. Of course, when we … [Read more...]
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