A sale will never happen until the status quo is challenged in some … [Read more...]
Tag: Lean Sales And Marketing
Challenging The Status Quo
What's Driving Your Customer's Need To Buy? Posted on October, 2020
Understanding what's driving our customers to change, to address a new … [Read more...]
False Choices Posted on October, 2020
My good friend, George Bronten, posted a survey on LinkedIn. He posed the … [Read more...]
Are You Really Differentiated? Posted on October, 2020
We all know the importance of differentiation. If we aren't differentiated from … [Read more...]
Which Sales Methodology? Posted on October, 2020
I've gone through training in countless sales methodologies. Our own company … [Read more...]
Back To Basics Posted on October, 2020
I saw an article in my newsfeed by McKinsey: How European marketing and sales … [Read more...]
Mistakes Will Be Made.... Posted on October, 2020
Too often, we live in fear of failure. We live in fear of making mistakes. In … [Read more...]
Is Prospecting Really The Toughest Thing In Sales? Posted on October, 2020
Was just reading yet another post with "market data" declaring prospecting the … [Read more...]
What Do I Do With The Answers To These Questions? Posted on October, 2020
I had a fascinating call with a young sales person. He'd been reading a lot of … [Read more...]
What Is The Customer Completing In Their Buying Journey? Posted on October, 2020
Right now, open up your CRM system. Go to the opportunity tab, look at your … [Read more...]
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