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Selling In A Covid-19 World

by David Brock on December 7th, 2020

We all know the world has changed profoundly in the past year. So much of what we have always done no longer works–or may no longer be smart.

Our work as sales people has changed, probably forever. We are learning how to engage our customers in new ways, and across multiple channels. Within our own organizations, we are having to engage our peers and people in different ways.

Consciously focusing on engagement is critical–both how our customers feel engaged and how our people feel engaged. It’s so easy for people to feel isolated and disconnected from others and their work.

I had the great pleasure of speaking with Lisa Pope, Executive Vice President of North American Sales for Epicor. We discussed how Epicor’s sales people are responding to these very complex issues, what they’ve learned, and what their outlook is for the future of sales engagement.

This is a fascinating discussion, I hope you enjoy it!

How have your organizations responded? Are you doing similar things to what Lisa and her team have done? Are you doing different things? What have you learned.

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