How would buying and selling change if you couldn’t discount? What if the price … [Read more...]
What If You Couldn't Discount?
Are You Winning Enough? Posted on July, 2021
This may seem very basic, but I’m constantly surprised by how little we address … [Read more...]
What If We Started With A Blank Sheet Of Paper? Posted on June, 2021
Buying is changing profoundly. This impacts everything we do to try to engage … [Read more...]
"How Are We Doing...." Posted on June, 2021
We're all used to the email surveys, usually following some shopping or customer … [Read more...]
How Value And Value Creation Evolves Posted on June, 2021
It's imperative that we continue to evolve our thinking on value and value … [Read more...]
The "Secrets" Of Sales Posted on May, 2021
Recently, I was approached to talk about The Secrets Of Sales. When asked, it … [Read more...]
Rethinking Rev Ops Posted on May, 2021
There's a lot of discussion about rev ops. In a lot of it, I wonder, "What … [Read more...]
Start With The Customer Posted on May, 2021
When we look at our Go To Customer strategies, we make them more complicated … [Read more...]
"What Did They Buy It For?" Posted on May, 2021
Some years ago, I was doing a review with a sales team. They closed a huge … [Read more...]
We Get Specialization Wrong! Posted on May, 2021
There's a lot of discussion about specialization in sales. We've always had … [Read more...]
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