When we look at our Go To Customer strategies, we make them more complicated … [Read more...]
Tag: Execution
Start With The Customer
"What Did They Buy It For?" Posted on May, 2021
Some years ago, I was doing a review with a sales team. They closed a huge … [Read more...]
We Get Specialization Wrong! Posted on May, 2021
There's a lot of discussion about specialization in sales. We've always had … [Read more...]
Targeting People Who "Do The Work" Posted on May, 2021
I grew up in sales always being told, "Call at the top!" We always want to … [Read more...]
"Those Volume Guys....." Posted on May, 2021
I was stunned listening to a webcast yesterday. There was an "expert" … [Read more...]
"I Didn't Take The Time To Prepare...." Posted on May, 2021
Today, I participated in a pretty important Zoom meeting. It was an important … [Read more...]
The Joy Of Selling Posted on May, 2021
Why do we sell? Why do we choose a job that requires us to sell? Is it … [Read more...]
The Irony Of Change Posted on May, 2021
The other day, I was speaking with a colleague about the state of sales/selling. … [Read more...]
"Selling Without Feeling 'Salesy'" Posted on May, 2021
I just had a few minutes free time and skimmed Clubhouse to see if there was a … [Read more...]
Doing The Math,,,,, Posted on May, 2021
Sales (and marketing) is a numbers game! Well, kind of, but...... Let me … [Read more...]
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