According to much research and too many pundits on social media, the future of … [Read more...]
Tag: Customer Experience
Virtual Selling Is Not The Same Thing As Digital Buying
The Digital Buying Journey Frees Us To Create Real Value! Posted on March, 2022
We misunderstand the customer digital buying journey and what it means to our … [Read more...]
Why Are Sellers So Anxious To Kill Off Selling? Posted on March, 2022
There's a huge amount of discussion about the digital buying journey and the … [Read more...]
It's All About Retention And Growth! Posted on March, 2022
Ask any sales leaders, particularly those in SaaS based sales approaches, … [Read more...]
Forcing The Customer To Do "Our Jobs" Posted on March, 2022
It's no wonder customers are, increasingly, opting for a rep-free experience. … [Read more...]
Rethinking Value Posted on February, 2022
I was having a fascinating conversation with a good friend and client. We were … [Read more...]
Stop The Madness Posted on February, 2022
Long time readers will know that every once in a while I need to vent and … [Read more...]
What Does The Customer Need To Move Forward? Posted on February, 2022
There's a major flaw in most of our (sellers/marketers) mindsets when we think … [Read more...]
54% Of Buying Journeys Fail! Posted on February, 2022
This data point has persisted for at least 10 years. Perhaps, if updated, it … [Read more...]
What If There Were No Salespeople? Posted on January, 2022
Let's try a thought experiment. Let's extend all the trends we see around the … [Read more...]
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