Sometimes, I think we think about value too restrictively. Historically, we … [Read more...]
Tag: Communicating
What Value Are You Creating?
Going For The Upsell Before You Get The Order..... Posted on January, 2023
Some of you may have read about the "cyclone storms" we are having in Northern … [Read more...]
What Happens When The Incremental Costs Of Developing Content Is $0? Posted on January, 2023
Some of you may have been following my adventures and experiments with ChatGPT. … [Read more...]
And The Insanity Continues....... Posted on December, 2022
Actually, I'm surprised it's taken this long. People, including me, have been … [Read more...]
Machines Writing Like Humans..... Posted on December, 2022
Brent Adamson and I have been exchanging experiences we are having with ChatGPT. … [Read more...]
Chatting With CHATGPT On Selling..... Posted on December, 2022
I've been fascinated to read about the experiments people are doing with … [Read more...]
Emotions Are A Core Driver For B2B Buyers, What About Sellers? Posted on December, 2022
We have suspected, for years, that B2B buyers make purchase decisions based on … [Read more...]
What If Buyers Were Better Buyers? Posted on November, 2022
Buyers struggle doing their "jobs" ......buying! We poor sellers struggle, if … [Read more...]
What's This BS About Helping Our Customers?!?! Posted on November, 2022
We read all the time that we are supposed to be helpful to our customers. We … [Read more...]
On Performance Planning..... Posted on November, 2022
Performance planning is one of the most powerful tools for managers and their … [Read more...]
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