We misunderstand the customer digital buying journey and what it means to our … [Read more...]
Tag: Change
The Digital Buying Journey Frees Us To Create Real Value!
Data Is Data, Not Laws Of Nature! Posted on March, 2022
Over time, I've noticed some striking things about data and how we misuse it. … [Read more...]
Why Are Sellers So Anxious To Kill Off Selling? Posted on March, 2022
There's a huge amount of discussion about the digital buying journey and the … [Read more...]
Are You Asking The "Right" Questions Posted on March, 2022
We know effective questioning is critical for sellers and leaders. Virtually … [Read more...]
The Problem With "Discovery" Posted on February, 2022
For decades, sales people have been taught about the importance of "Discovery." … [Read more...]
The New Sales Channel Posted on February, 2022
Channels "partners" have been a part of sales ever since sales have existed. … [Read more...]
What Does The Customer Need To Move Forward? Posted on February, 2022
There's a major flaw in most of our (sellers/marketers) mindsets when we think … [Read more...]
"This Is The Way We Have Always Done Things....." Posted on February, 2022
I was reading a LinkedIn conversation between a number of people I really … [Read more...]
Prospecting Is Hard, Why Do We Insist On Making It More Difficult? Posted on February, 2022
Every day, I spend at least 15-20 minutes cleaning my inbox, mobile, and InMail … [Read more...]
Why Should We Expect Our Customers To Change? Posted on February, 2022
What sellers do is drive customers to change. Whether it's a change effort … [Read more...]
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