We spend a lot of our time trying to make our customers understand our products … [Read more...]
Our Customers' Jobs Are Not To Understand Us And What We Do!
Empathy, Authenticity, Meaning As Competitive Advantage? Posted on July, 2025
In our GTM strategies, in our engagement strategies, we constantly look for … [Read more...]
Close But No Cigar..... Posted on June, 2025
According to ChatGPT, the term, "Close but no cigar," originated in the … [Read more...]
Discovery, A Product Pitch In Disguise! Posted on June, 2025
Great discovery is foundational to understanding our customers and their needs. … [Read more...]
How Customer Centricity Gets Lost In Our Metrics Posted on June, 2025
As revenue operators, our job is to find and close customers. Whether it's net … [Read more...]
"Time To Customer Acumen....." Posted on June, 2025
Preface: This is long and very nerdy. But I think it's important to share the … [Read more...]
Adapting To Today's Realities, A Ruthless Pragmatist's Guide Posted on June, 2025
For the past several weeks, I've been writing some fairly esoteric/philosophical … [Read more...]
Outsourcing Our Thinking Posted on May, 2025
Foreword/Forewarning: This is a bit longish, my apologies. But hang in there. … [Read more...]
What's Happened To Business Fundamentals? Posted on May, 2025
Seeing this title, some of you may be thinking, "Dave's such a broken record. He … [Read more...]
Is AI That Good, Or Are We That Bad? Posted on March, 2025
The answer to the question, "Is AI that good, or are we that bad," is resounding … [Read more...]
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