Let me run a thought experiment: "What would you do if your weren't told what … [Read more...]
What Would You Do If You Weren't Told What To Do?
"Buyers Don't Hate Sellers, They Hate Bad Selling!" Posted on September, 2025
Paraphrasing my friend Hank Barnes, "Buyers don't hate sellers, they hate bad … [Read more...]
What If You Couldn't Talk About Your Product? Posted on September, 2025
Imagine a first call or meeting with a prospect. What if you couldn't talk about … [Read more...]
"A PhD In Your Pocket Is Worthless Without This..." Posted on August, 2025
"Like having a team of PhD level experts in your pocket," is attributed to … [Read more...]
Being An "Expert" Without Knowing Anything! Posted on August, 2025
Everyday, I see fascinating offers in my feeds or in emails. I get endless … [Read more...]
Our Customers' Jobs Are Not To Understand Us And What We Do! Posted on August, 2025
We spend a lot of our time trying to make our customers understand our products … [Read more...]
Empathy, Authenticity, Meaning As Competitive Advantage? Posted on July, 2025
In our GTM strategies, in our engagement strategies, we constantly look for … [Read more...]
Close But No Cigar..... Posted on June, 2025
According to ChatGPT, the term, "Close but no cigar," originated in the … [Read more...]
Discovery, A Product Pitch In Disguise! Posted on June, 2025
Great discovery is foundational to understanding our customers and their needs. … [Read more...]
How Customer Centricity Gets Lost In Our Metrics Posted on June, 2025
As revenue operators, our job is to find and close customers. Whether it's net … [Read more...]
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