Recently, I had an interesting conversation with an executive. He reported on … [Read more...]
Author: David Brock
Pricing Is Never A Sales Problem
"Did We Do The Right Thing?" Customer Engagement, It Can Be Really Simple! Posted on January, 2022
We struggle with customer/prospect engagement. We send endless emails trying to … [Read more...]
Fixing Our Win Rates! Improving Performance! Posted on January, 2022
I wrote, Win/Loss Analysis--Are You Learning As Much As You Should? As I … [Read more...]
The Ethics Of The "Unsubscribe" Posted on January, 2022
Recently, I've had some "interesting" conversations with the CMOs about their … [Read more...]
Critical Selling Skill: Literacy Posted on January, 2022
Reading Is Fundamental has been the mantra of a children's literacy not for … [Read more...]
The Algorithm Conundrum Posted on January, 2022
Everything in marketing and sales is about "the algorithm." Each of us is a … [Read more...]
Settling....... Posted on January, 2022
Our jobs, as sales and marketing professionals, is to drive change. We can only … [Read more...]
If Practice Makes Perfect, Why Do We Keep Practicing The Wrong Things? Posted on January, 2022
We know to master any skill, it takes practice. It may be Malcolm Gladwell's … [Read more...]
There Is No Excuse For Not Doing Your Homework! Posted on January, 2022
To the annoyance of most school children, virtually every night, their parents … [Read more...]
"Did I Do My Best To...." Posted on January, 2022
I'm a big fan of Marshall Goldsmith. One of the methods he uses to help people … [Read more...]
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