I had a call from a frustrated sales person. He said, "Dave, I read your stuff … [Read more...]
Author: David Brock
What About My Goals? A Time For Selfishness
Turning The Volume Up Won't Get You More Attention Posted on August, 2016
Recently, I was asked to comment on the impact of attention scarcity in modern … [Read more...]
Why Do We Continue To Get The Basics Of Value So Wrong? Posted on August, 2016
Hopefully, any person in a sales role knows the importance of value--whatever … [Read more...]
We Can Only Create Value With The Customer, Not For The Customer Posted on August, 2016
For regular readers, you probably are wondering, I've long talked about the … [Read more...]
WebMD And The 57% Posted on August, 2016
As happens from time to time, I had been feeling a little off for a few weeks. … [Read more...]
What's The Customer's "Whole Problem" Posted on August, 2016
Our focus, naturally, is on what we sell. More accurately, it's on what … [Read more...]
Can Sales Really Create Value? Posted on August, 2016
Leanne Hoagland-Smith wrote an outstanding post, The Ultimate Sales Goal Is … [Read more...]
Tilting The Revenue Curve Posted on August, 2016
In the past few days, there have been a couple of outstanding articles on … [Read more...]
Who Are You? Why Should I Trust Buying From You? Posted on August, 2016
Somehow you've attracted me to your site. You have an intriguing product. You … [Read more...]
Are Too Many Sales People Achieving Quota? Posted on July, 2016
I recently read this in an article from a sales compensation expert, "In high … [Read more...]
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