Knowing our customers, focusing on defining who they are, what they are trying … [Read more...]
Author: David Brock
Who Is Your Customer?
What Will We Take Forward From This Situation? Posted on May, 2020
I'm about 10 weeks into my own Covid 19 lockdown. I have to admit to some Zoom … [Read more...]
"I'm Selling As Hard As I Can, Why Aren't You Buying?" Posted on May, 2020
The universal lament of sales people is, "Why aren't my customers buying? I'm … [Read more...]
An Unprecedented Opportunity Posted on May, 2020
The current pandemic and financial crises create an unprecedented opportunity to … [Read more...]
"Why Did This Happen?" Posted on May, 2020
One of the most positive things about sales people and leaders is their "action … [Read more...]
Pandemic Prospecting Posted on April, 2020
I don't mean to be insensitive to the challenges we all face in dealing with the … [Read more...]
What Do Our Customers Care About Now? Posted on April, 2020
We are experiencing the mother of all "trigger events." No company, no … [Read more...]
Not So Social Social Media Posted on April, 2020
Over the past 5 or so years, it seems a large number of people think social … [Read more...]
Why The "Obvious" Has Become Obvious Posted on April, 2020
The current global health and economic crises have spawned 100's of articles and … [Read more...]
Moving From Helpless To Helpful Posted on April, 2020
There's a certain feeling of helplessness we each feel as we look at the current … [Read more...]
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