A few days ago, I wrote, Selling Is A Human Process. It generated a lot of … [Read more...]
Category: Transformation
Selling Is A Human Process, Part 2
Meeting Complexity With Complexity Posted on January, 2021
We are surrounded by complexity--in our business, in our communities, in our … [Read more...]
Selling Is A Human Process Posted on January, 2021
In the past 10 years, we've done everything we can to take the "human" out of … [Read more...]
Is Your Solution Easy To Buy? Posted on January, 2021
We focus a lot of our sales enablement and related efforts on making our … [Read more...]
Please, Tell Me Something New! Posted on January, 2021
I'm sure you are victim of the kind of email and social outreach I get. What … [Read more...]
Don't Let Your Customer Buy Because Of What Your Product Costs! Posted on January, 2021
We set ourselves up for failure, we set our customers up for failure when we … [Read more...]
Making A Difference, Pursuing Your Passions Posted on December, 2020
As we come to the end of 2020, I want to reflect a moment. Yes, I know we are … [Read more...]
"For The Loss Of A Horseshoe...." Posted on December, 2020
There's the old fable, "For the loss of a horseshoe, a Kingdom was lost." The … [Read more...]
We Don't Create Value By Discounting It! Posted on December, 2020
I was doing a deal review. We were in the final stages of closing a big deal. … [Read more...]
Your Customers Aren't Buying Your Product, So Why Do You Keep Selling It? Posted on December, 2020
I've been sitting in a lot of deal reviews recently. The clients are in varied … [Read more...]
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