This morning, going through my social feeds, I happened on this … [Read more...]
Category: Transformation
Category: Transformation
What Happens When We Stop Talking To Each Other?
Isn't Buyer Enablement Everyone's Job? Posted on August, 2024
I read a fascinating discussion on LinkedIn. As with many discussions, there … [Read more...]
Thinking Outside The "Box" Posted on August, 2024
Recently, I attended a conference. I sat with a group focused on GTM strategies … [Read more...]
"You Have 30 Days......!" Posted on August, 2024
I've been reading a number of articles about people being terminated, or put on … [Read more...]
What Is Your Value Proposition? Posted on August, 2024
We know value propositions are critical to our success with our customers. … [Read more...]
Personas Are Not People, Personalization Is Not Connection! Posted on August, 2024
Often, I feel like I'm shouting into a void. Complex B2B buying and selling is … [Read more...]
Do You Trust Your People To Solve Problems? Posted on August, 2024
Continuing my series on applying lean/agile manufacturing principles to selling, … [Read more...]
Pursuing Efficient Ineffectiveness..... Posted on August, 2024
We have long been consumed with efficiency in our GTM efforts. We spend … [Read more...]
Thinking About "Sales Waste" Posted on August, 2024
It's become the fashion to apply lean/agile manufacturing approaches to our … [Read more...]
Conversations...... Posted on July, 2024
Let's step out of our selling roles for a moment and talk about conversations. … [Read more...]
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