I'm a fan of Larry Levine, he provokes thoughtful discussions. Recently he led a … [Read more...]
Category: Transformation
The Subjectiveness Of Value
Why Do We Think Our Customers Know What They Are Doing? Posted on February, 2023
Shout out to my friends Matt Heinz and Brent Adamson. In listening to their … [Read more...]
Educating Our Customers.... Posted on February, 2023
Hank Barnes wrote a brilliant post, "A Question Of Prospect Education" It's an … [Read more...]
"Can You Help Us......?" Posted on February, 2023
"Can you help us......." is music to every seller's ears. It's the pot of gold … [Read more...]
Is Outbound Dying? Posted on February, 2023
I'm breaking into a nervous sweat just writing the title to this post. As a … [Read more...]
"Just The Facts, Ma'am..." Posted on February, 2023
If you search the streaming services, you can find a classic 1950's Police TV … [Read more...]
Rushing To Solutions..... Posted on February, 2023
Sellers try to generate interest in every outreach, "People like you have these … [Read more...]
Freeing Time For The "Human Touch" In Selling Posted on January, 2023
We revel in leveraging our technologies for buyer engagement--and, apparently, … [Read more...]
"Two Years Ago, The Biggest Challenges You And Your Organization Faced Were....." Posted on January, 2023
Imagine receiving a very well crafted prospecting outreach. It is well written. … [Read more...]
Start With "Why" Posted on January, 2023
No, I'm not channeling my inner Simon Sinek, but "Why" initiates very powerful … [Read more...]
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