This morning, I had a conversation with an entrepreneur. He was building the … [Read more...]
Understanding Customer Pain Points
What About Your Customer's Customer? Posted on January, 2020
All of our customers have customers of their own, though they may not recognize … [Read more...]
"What Problem Is The Customer Trying To Solve?" Posted on January, 2020
Pause for a moment. Look at your qualified pipeline. Start at the … [Read more...]
Sales And "Product Led Growth" Posted on January, 2020
The world goes through constant cycles. Lately, there have been a lot of "Aha, … [Read more...]
Pricing And Discounting Are Different! Posted on December, 2019
As usual, I've stuck my nose into some on-line discussions. This time, the … [Read more...]
How Does Your Customer Make Money? Posted on December, 2019
Can you answer the question, "How does you customer make money?" By that, I … [Read more...]
Keys To Success In The New Year! Posted on December, 2019
December is always ripe for prognostication and advice for success in the New … [Read more...]
Role Clarity Posted on December, 2019
Over the past few years, I've noticed a disturbing trend on role clarity. By … [Read more...]
"The Art Of The Bluff" Posted on November, 2019
I was stunned and appalled to read an article sponsored by a major sales … [Read more...]
"Even Though I Hate Talking About Price......" Posted on November, 2019
Someone has been prospecting me, trying to provoke me to respond and take a … [Read more...]
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