Developing rich buyer personas is critical to helping us identify the key people … [Read more...]
Tag: Customer Experience
Buyer Personas Are Not The Same, Even For The Same Persona!
Language, Words And Mindsets Posted on May, 2021
We sales people have adopted a unique vocabulary about what we do and how we … [Read more...]
Why Do Customers Buy? Posted on May, 2021
Such a simple question, but too often, we don't really understand the answer to … [Read more...]
The Irony Of Change Posted on May, 2021
The other day, I was speaking with a colleague about the state of sales/selling. … [Read more...]
"Selling Without Feeling 'Salesy'" Posted on May, 2021
I just had a few minutes free time and skimmed Clubhouse to see if there was a … [Read more...]
"Tell Us Your Top Business Challenge" Posted on May, 2021
A very large telecom company sent me this marketing email. It was one of those, … [Read more...]
Figuring Out Networking Posted on May, 2021
"Networking" is critical for all of us. Both in developing new professional and … [Read more...]
"Can You Make It More Difficult For Me To Give You My Money?" Posted on May, 2021
This post is purely self indulgent whining. But, unwittingly (I hope), too … [Read more...]
The Future Of Selling Driven By The Future Of Work! Posted on April, 2021
I was involved in a fascinating Clubhouse discussion on the future of selling. … [Read more...]
Helping Your Customer Navigate Their Own Organization Posted on April, 2021
We tend to take for granted that our customers know how to buy. We think they … [Read more...]
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