We struggle with customer/prospect engagement. We send endless emails trying to … [Read more...]
Tag: Communicating
"Did We Do The Right Thing?" Customer Engagement, It Can Be Really Simple!
The Ethics Of The "Unsubscribe" Posted on January, 2022
Recently, I've had some "interesting" conversations with the CMOs about their … [Read more...]
Critical Selling Skill: Literacy Posted on January, 2022
Reading Is Fundamental has been the mantra of a children's literacy not for … [Read more...]
The Algorithm Conundrum Posted on January, 2022
Everything in marketing and sales is about "the algorithm." Each of us is a … [Read more...]
"Did I Do My Best To...." Posted on January, 2022
I'm a big fan of Marshall Goldsmith. One of the methods he uses to help people … [Read more...]
Empathy Is Insufficient! Posted on January, 2022
We know empathy is important in working with others, whether it's our customers, … [Read more...]
The "Heavy Lifting" In Buying And Selling Posted on January, 2022
Selling is difficult. We have to find opportunities for our products and … [Read more...]
It's A New Year, What Should We Be Asking Ourselves? Posted on January, 2022
It's a New Year. Somehow, even if we don't believe in New Year resolutions, we … [Read more...]
How Do We Make People Better Off By Working With Us? Posted on December, 2021
Reading an article about Patagonia's and other's strategies, I was struck by the … [Read more...]
What Got Us Here Won't Get Us To Where We Need To Be Posted on December, 2021
Part of what enables us to achieve is our experience and past success. Stated … [Read more...]
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