Wipe away all the fancy words and stuff we talk about in selling, the … [Read more...]
Category: Innovation
"What Can You Do For Me?"
What I Finally Got About "Unlearning" Posted on November, 2013
Unlearning has become a popular concept recently. At first, I didn't pay a lot … [Read more...]
Developing Insight---Just Read, Observe, Ask Posted on November, 2013
We struggle with developing Insight. Sure, we need help and support from … [Read more...]
Leveraging "Lighthouse Customers" For Insight Posted on November, 2013
Do you have "Lighthouse Customers?" Lighthouse Customers are critical for every … [Read more...]
Developing Insights Posted on October, 2013
Everyone has been talking about Insights. Our customers are hungry for Insights … [Read more...]
Do You Trust Your People Enough To Let Them Think? Posted on October, 2013
It's odd, we interview people, anxious to hire the best and the brightest. … [Read more...]
Just Good Enough--The Minimum Viable Sales/Marketing Strategy Posted on October, 2013
Anyone familiar with the work of Eric Ries in the Lean Startup or Steve Blank's … [Read more...]
Purpose Driven Sales Posted on September, 2013
pur-pose: noun, 1. The object toward which one strives or for which something … [Read more...]
Searching For Answers Posted on August, 2013
Answers are what we, as sales people, are about---we look for answers from our … [Read more...]
Everything Begins With Principles Posted on August, 2013
Principle (Noun): 1. a fundamental truth or proposition that serves as the … [Read more...]
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