Reading an article about Patagonia's and other's strategies, I was struck by the … [Read more...]
Author: David Brock
How Do We Make People Better Off By Working With Us?
"Sensemaking" Is Not Just For Our Customers Posted on December, 2021
Brent Adamson wrote an outstanding HBR article on "Sensemaking For Sales." It's … [Read more...]
DIGITAL transformation Or digital TRANSFORMATION Posted on December, 2021
You can't look at anything in sales, marketing, even business without … [Read more...]
What Got Us Here Won't Get Us To Where We Need To Be Posted on December, 2021
Part of what enables us to achieve is our experience and past success. Stated … [Read more...]
Making "The Number" May Not Be Enough! Posted on December, 2021
I was meeting with the executive team of an organization. They were proud, as … [Read more...]
Sales And Marketing Alignment Or Integration? Posted on December, 2021
I wonder if we need to rethink our concepts of sales and marketing and how we … [Read more...]
Being A Buyer Is A Foreign Concept To Customers Posted on December, 2021
As sales people, we know what our job is. We have to generate revenue through … [Read more...]
Are You "Connecting" With Your People? Posted on December, 2021
I was coaching an outstanding sales manager. She's committed to her team and … [Read more...]
Leadership Malpractice Posted on December, 2021
I hate to start posts with a disclaimer, but I will. This post and topic may be … [Read more...]
What Are The Two Biggest Factors Impacting Your Win Rate? Posted on December, 2021
I get into a lot of conversations with sales people and leaders about winning … [Read more...]
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