Category: Transformation

Our Customers Can't Afford For Us To Wait Until They Are 70% Through Their Buying Cycle!
Posted on January, 2015

It's that time of year again, there are lots of posts around the popular … [Read more...]

January 19, 2015 by David Brock 1 Comment

Andy Paul and I exchanged emails on my post The Heisenberg Uncertainty Principle … [Read more...]

Too often, I meet sales people who are uncomfortable with challenging their … [Read more...]

Too often, our customers focus on price, consequently we focus on price---after … [Read more...]

Recently I wrote Responding To Customer Experience Disasters. It's stimulated … [Read more...]

When I saw the title on the email, I was intrigued. I thought, "A new client?" … [Read more...]

December 19, 2014 by David Brock 4 Comments

I had a fascinating conversation with Gerald Vanderpuye today. He shared what … [Read more...]

When the customer perceives little difference between alternative solutions from … [Read more...]

December 8, 2014 by David Brock 1 Comment

I have to admit, part of the reason I'm writing this post is to ease my … [Read more...]

I'm fascinated about a lot of the discussion about marketing and sales … [Read more...]