Category: Transformation

Your "Business Justified Solution" Is Insufficient To Win The Business!
Posted on March, 2016

March 24, 2016 by David Brock

I've been talking to a team of people about Value Propositions. They need to … [Read more...]

March 24, 2016 by David Brock

There's no doubt that digital media, rich content, search and other technique … [Read more...]

March 21, 2016 by David Brock

I was leading a discussion about value propositions with a group of product … [Read more...]

March 16, 2016 by David Brock

Depending on the research, No Decision Made (NDM) represents a huge percent of … [Read more...]

March 14, 2016 by David Brock

Once we eliminate all the fancy words and hand waving, sales is about getting … [Read more...]

March 11, 2016 by David Brock

Our customers don't need sales people calling on them. They don't need a person … [Read more...]

February 26, 2016 by David Brock

There was a hilarious article in the New York Times, A Robot That Has Fun At … [Read more...]

February 22, 2016 by David Brock

As sales professionals (marketing too), for years we've always been pretty self … [Read more...]

February 21, 2016 by David Brock

I've been pretty tough on content marketers and marketing in a couple of my … [Read more...]

February 16, 2016 by David Brock

I read a fascinating article in Fast Company, You Should Plan On Switching Your … [Read more...]