There are all sorts of books and articles that talk about the attributes of high … [Read more...]
Category: Transformation
Sales Success Starts With Your Mindset
Are You Selling What Your Customer Is Buying? Posted on October, 2016
I'll jump to the bottom line, then retrace my steps. "Customer buy holes in … [Read more...]
When Less Is More! Posted on October, 2016
We have a complexity crisis in our organizations. There is no place where it … [Read more...]
Training Our Customers To Want The 57%! Posted on October, 2016
There's so much misunderstanding about the data point published by CEB a number … [Read more...]
Focus On The Customer Journey, Not Their Buying Journey Posted on September, 2016
Over the years, we've made some progress, shifting our focus from our Selling … [Read more...]
Systemic Leadership Failure Posted on September, 2016
The Wells Fargo saga is a tragic example of systemic leadership failure. … [Read more...]
Account Based Everything Re-Imagined Posted on September, 2016
I love the emerging focus on Account Based Everything. The principles of … [Read more...]
The Lost Opportunity Of Focusing On Customers With "Needs" Posted on September, 2016
It's always terrible to start a blog post with a disclaimer. It's great to have … [Read more...]
The Customer Doesn't Care About Your Number! Posted on August, 2016
It happens to all of us. We need to make our number. Quarter end is … [Read more...]
Why Do We Continue To Get The Basics Of Value So Wrong? Posted on August, 2016
Hopefully, any person in a sales role knows the importance of value--whatever … [Read more...]
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