Category: Transformation

Value Proposition, "What Might You Be Doing Instead?"
Posted on February, 2017

February 13, 2017 by David Brock

We can learn a lot about value propositions by looking at the vast new array of … [Read more...]

February 8, 2017 by David Brock

Account Based Everything has been the rage of the past couple of years. The … [Read more...]

February 5, 2017 by David Brock

Quickly, go to your email and look at the last 10 unsolicited prospecting emails … [Read more...]

February 3, 2017 by David Brock

I have to admit, this post is targeted primarily to vendors of Sales/Marketing … [Read more...]

February 1, 2017 by David Brock

I'm tempted to paraphrase the old Carly Simon song, You're So Vain. Too often … [Read more...]

February 1, 2017 by David Brock

Recently, I was having a conversation with Robert Racine about the state of … [Read more...]

January 31, 2017 by David Brock

The only reason sales people exist is to help customers solve their problems, … [Read more...]

January 23, 2017 by David Brock

Read any research report, engagement is becoming a top challenge with every … [Read more...]

January 18, 2017 by David Brock

It seems like the concept of hunters and farmers have been around virtually as … [Read more...]