We are still in the midst of the global health and economic crisis, yet many of … [Read more...]
Category: Transformation
Category: Transformation
What's Next, Moving Forward
Your Value Proposition Must Be More Valuable Now! Posted on April, 2020
Creating value with our customers has never been more important than it is now. … [Read more...]
Should We Be Selling? Posted on March, 2020
The COVID 19 and related issues have brought about a plethora of "Should We Be … [Read more...]
COVID 19 Lessons For Current And Better Times Posted on March, 2020
The COVID 19 crisis is forcing all of us to deal with issues few of us have ever … [Read more...]
Buying During Difficult Times Posted on March, 2020
Complex B2B buying is never easy. I've written, extensively, about how … [Read more...]
"The Times, They Are 'A-Changing..." Posted on March, 2020
This post is a departure from my normal diatribes on sales, leadership, business … [Read more...]
Buying Is About People, Why Isn't Selling? Posted on March, 2020
Buying is about people. They are part of organizations and teams. They are … [Read more...]
We Have "Customer Intelligence," But Little Intelligent Selling/Marketing Posted on February, 2020
I'm sorry for whining, perhaps I got up on the wrong side of the bed. Lately, … [Read more...]
Understanding Customer Pain Points Posted on February, 2020
This morning, I had a conversation with an entrepreneur. He was building the … [Read more...]
What About Your Customer's Customer? Posted on January, 2020
All of our customers have customers of their own, though they may not recognize … [Read more...]
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