We know trust is important in all our relationships. We know that trust is … [Read more...]
Tag: Value Proposition
We Know About The "Digital Buying Journey," But What Does This Mean About Digital Trust?
"Still The Question Recurs, 'Can We Do Better?'" -- Abraham Lincoln Posted on May, 2022
"Still the question recurs 'can we do better?' The dogmas of the quiet past are … [Read more...]
Enabling Our Customers To Feel Good About Themselves And What They Are Doing Posted on May, 2022
I wrote, People Buy From People, focusing on the importance of human based … [Read more...]
Is Thought Leadership Enough? Posted on May, 2022
Thought leadership is important. Helping customers rethink what they are doing, … [Read more...]
Our Customers' Stories Posted on May, 2022
Organizations spend millions in creating content. A key element is content from … [Read more...]
Rethinking Insights Posted on May, 2022
Everything in selling today is about "Insight." But we make insights more … [Read more...]
The "Problem" Is Different Depending On Where You Sit Posted on May, 2022
Imagine a customer with a problem. But that problem, is very different … [Read more...]
Getting Commitments.... Posted on April, 2022
All of us, as we develop as sales professionals, learn that we need to seek … [Read more...]
Can We Know More Than Our Customers? Posted on April, 2022
Since my earliest days of selling, I have been taught, to create real value and … [Read more...]
Order, Seller, Or Buyer Centric? Posted on April, 2022
Are you order, seller, or buyer centric? Sadly, too many are focused only on … [Read more...]
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