Our social media feeds are constantly filled with false choices. Take, for … [Read more...]
Tag: Value Proposition
False Choices, A Reprise
Sales Manager, What Value Are You Creating? Posted on December, 2022
Sellers know that value creation and realization are critical in engaging our … [Read more...]
Would You Work For Elon? Posted on December, 2022
There's an interesting conversation on LinkedIn, Would You Work For Elon? The … [Read more...]
What's This BS About Helping Our Customers?!?! Posted on November, 2022
We read all the time that we are supposed to be helpful to our customers. We … [Read more...]
Are We Creating The Value Our Customers Value? Posted on November, 2022
Selling is about creating value.... Well, yeah, ... but we have differing … [Read more...]
"Customers Only Spend 5% Of Their Time With Sellers!" Posted on November, 2022
I read a post from a "thought leader." If focused on how profoundly selling is … [Read more...]
Buying Is Human...... Posted on November, 2022
Some readers will look at this title, thinking, "Here Dave goes, getting all … [Read more...]
Foundations Of Value Creation Posted on November, 2022
Customers buy value, not price! We know the importance of creating a strong … [Read more...]
Squandered Opportunity Posted on October, 2022
Selling is tough! I can't imagine more of an understatement. Despite all the … [Read more...]
Value Realization Is Only Table Stakes, What Differentiates Us? Posted on October, 2022
Recently, I read a pretty old article in HBR: Business Marketing: … [Read more...]
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