Sellers know that value creation and realization are critical in engaging our … [Read more...]
Tag: Sensemaking
Sales Manager, What Value Are You Creating?
What's This BS About Helping Our Customers?!?! Posted on November, 2022
We read all the time that we are supposed to be helpful to our customers. We … [Read more...]
Are We Creating The Value Our Customers Value? Posted on November, 2022
Selling is about creating value.... Well, yeah, ... but we have differing … [Read more...]
"Customers Only Spend 5% Of Their Time With Sellers!" Posted on November, 2022
I read a post from a "thought leader." If focused on how profoundly selling is … [Read more...]
Sales Conversations? Posted on November, 2022
Everyday I read articles about how to conduct sales conversations. They get … [Read more...]
Buying Is Human...... Posted on November, 2022
Some readers will look at this title, thinking, "Here Dave goes, getting all … [Read more...]
Foundations Of Value Creation Posted on November, 2022
Customers buy value, not price! We know the importance of creating a strong … [Read more...]
Should Sellers Do Their Own Research? Posted on October, 2022
I see a lot of discussions about "forcing sellers to waste selling time by doing … [Read more...]
Squandered Opportunity Posted on October, 2022
Selling is tough! I can't imagine more of an understatement. Despite all the … [Read more...]
Value Realization Is Only Table Stakes, What Differentiates Us? Posted on October, 2022
Recently, I read a pretty old article in HBR: Business Marketing: … [Read more...]
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