Recently, I read a pretty old article in HBR: Business Marketing: … [Read more...]
Tag: Sensemaking
Value Realization Is Only Table Stakes, What Differentiates Us?
Our Fears Of Losing.... Posted on October, 2022
Classically, we tend to view winning and losing as two sides of the same coin. … [Read more...]
Ask Us (Almost) Anything! Posted on October, 2022
I'm excited to announce a new LiveStream series! Aaron Evans and I are … [Read more...]
Do Your Sellers Know How To Converse With Your Customers? Posted on October, 2022
I spend a lot of time in non-English speaking countries. My French and German … [Read more...]
Problem Solvers Or Problem Responders? Posted on October, 2022
One of the great joys of working with sellers and leaders is that, generally, we … [Read more...]
Are Your Customers Doing Their Homework? Posted on October, 2022
Hank Barnes' research on buyer remorse (and other things) is some of the most … [Read more...]
"Selling Would Be So Great If It Weren't For Those Friggin Customers!" Posted on September, 2022
I'm stunned by how many sellers hate their customers! Sit and talk with a group … [Read more...]
Discovery, It Isn't All About Us Posted on September, 2022
Continuing my series on selling skills we thought we knew but really don't … [Read more...]
Do More, Do Better, Do Differently.... Posted on September, 2022
We are driven to grow, to drive much higher levels of revenue and attainment. … [Read more...]
Having Sales Conversations..... Posted on September, 2022
Imagine, you are sitting at an airport, on a plane, perhaps in a Starbucks, or … [Read more...]
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