Customers buy value, not price! We know the importance of creating a strong … [Read more...]
Tag: Sensemaking
Foundations Of Value Creation
Should Sellers Do Their Own Research? Posted on October, 2022
I see a lot of discussions about "forcing sellers to waste selling time by doing … [Read more...]
Squandered Opportunity Posted on October, 2022
Selling is tough! I can't imagine more of an understatement. Despite all the … [Read more...]
Value Realization Is Only Table Stakes, What Differentiates Us? Posted on October, 2022
Recently, I read a pretty old article in HBR: Business Marketing: … [Read more...]
Our Fears Of Losing.... Posted on October, 2022
Classically, we tend to view winning and losing as two sides of the same coin. … [Read more...]
Ask Us (Almost) Anything! Posted on October, 2022
I'm excited to announce a new LiveStream series! Aaron Evans and I are … [Read more...]
Do Your Sellers Know How To Converse With Your Customers? Posted on October, 2022
I spend a lot of time in non-English speaking countries. My French and German … [Read more...]
Problem Solvers Or Problem Responders? Posted on October, 2022
One of the great joys of working with sellers and leaders is that, generally, we … [Read more...]
Are Your Customers Doing Their Homework? Posted on October, 2022
Hank Barnes' research on buyer remorse (and other things) is some of the most … [Read more...]
"Selling Would Be So Great If It Weren't For Those Friggin Customers!" Posted on September, 2022
I'm stunned by how many sellers hate their customers! Sit and talk with a group … [Read more...]
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