We struggle with customer/prospect engagement. We send endless emails trying to … [Read more...]
Tag: Overcoming Crises
"Did We Do The Right Thing?" Customer Engagement, It Can Be Really Simple!
Settling....... Posted on January, 2022
Our jobs, as sales and marketing professionals, is to drive change. We can only … [Read more...]
"Did I Do My Best To...." Posted on January, 2022
I'm a big fan of Marshall Goldsmith. One of the methods he uses to help people … [Read more...]
"Sensemaking" Is Not Just For Our Customers Posted on December, 2021
Brent Adamson wrote an outstanding HBR article on "Sensemaking For Sales." It's … [Read more...]
DIGITAL transformation Or digital TRANSFORMATION Posted on December, 2021
You can't look at anything in sales, marketing, even business without … [Read more...]
What Got Us Here Won't Get Us To Where We Need To Be Posted on December, 2021
Part of what enables us to achieve is our experience and past success. Stated … [Read more...]
Being A Buyer Is A Foreign Concept To Customers Posted on December, 2021
As sales people, we know what our job is. We have to generate revenue through … [Read more...]
Leadership Malpractice Posted on December, 2021
I hate to start posts with a disclaimer, but I will. This post and topic may be … [Read more...]
It's Prediction Season Again Posted on December, 2021
It's that time of year where it's fashionable to make predictions about the big … [Read more...]
The Customer Focused Sales Process Posted on November, 2021
We've long known (whether we use it or not) about the "sales process." … [Read more...]
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