Discounting has reached Pandemic levels. It used to be something we used as a … [Read more...]
Are You Confident Enough In Your Value Not To Discount?
"One Size Fits All....." Posted on February, 2021
Each of our customers' strategies, goals, priorities, culture, and values are … [Read more...]
Making Sense Of Sensemaking Posted on February, 2021
I was speaking to a great group on Sensemaking today (Thanks Reggie and Tom for … [Read more...]
Rethinking Sales Enablement Posted on February, 2021
Billions are invested in sales enablement programs, worldwide. We have tools, … [Read more...]
Can You Actually Convince Your Customers? Posted on February, 2021
There are a lot of sales people focused on convincing their customers. Somehow … [Read more...]
Getting What We Want Posted on January, 2021
Sales people are singularly focused on making sales---getting the PO. In some … [Read more...]
Is Your Solution Easy To Buy? Posted on January, 2021
We focus a lot of our sales enablement and related efforts on making our … [Read more...]
Not Everyone Wants To Be, Or Should Be A Manager! Posted on January, 2021
The other day, I had a conversation with a salesperson. She wanted some … [Read more...]
Is Your Customer Prepared For This Meeting? Posted on January, 2021
We are all busy. Whether it's going from call to call, virtual meeting to … [Read more...]
Reveling In Complexity Posted on January, 2021
As we look at complex B2B enterprise level solutions, without a doubt, they are … [Read more...]
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