In the past 10 years, we've done everything we can to take the "human" out of … [Read more...]
Selling Is A Human Process
Getting What We Want Posted on January, 2021
Sales people are singularly focused on making sales---getting the PO. In some … [Read more...]
The Problem With Our "Discovery Process" Posted on January, 2021
We've all been taught the importance of "discovery." It's that process where we … [Read more...]
Don't Let Your Customer Buy Because Of What Your Product Costs! Posted on January, 2021
We set ourselves up for failure, we set our customers up for failure when we … [Read more...]
Is Your Customer Prepared For This Meeting? Posted on January, 2021
We are all busy. Whether it's going from call to call, virtual meeting to … [Read more...]
Reveling In Complexity Posted on January, 2021
As we look at complex B2B enterprise level solutions, without a doubt, they are … [Read more...]
"This Is What Your Competitors Are Doing" Posted on January, 2021
Every day, I get a sales pitch through some channel. Often, the theme is … [Read more...]
Are You Using "Sales GPS?" Posted on January, 2021
For years, we've become accustomed to using GPS to help us get to where we are … [Read more...]
"For The Loss Of A Horseshoe...." Posted on December, 2020
There's the old fable, "For the loss of a horseshoe, a Kingdom was lost." The … [Read more...]
Right-Level Selling Posted on December, 2020
We've always been taught to "call high." We are supposed to reach "The … [Read more...]
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