We misunderstand the customer digital buying journey and what it means to our … [Read more...]
Tag: Execution
The Digital Buying Journey Frees Us To Create Real Value!
Data Is Data, Not Laws Of Nature! Posted on March, 2022
Over time, I've noticed some striking things about data and how we misuse it. … [Read more...]
Why Are Sellers So Anxious To Kill Off Selling? Posted on March, 2022
There's a huge amount of discussion about the digital buying journey and the … [Read more...]
Forcing The Customer To Do "Our Jobs" Posted on March, 2022
It's no wonder customers are, increasingly, opting for a rep-free experience. … [Read more...]
The Only "Guaranteed" Sales Advice! Posted on February, 2022
Everyday we are deluged with tips, techniques, hacks, and tricks to improve our … [Read more...]
Skating To Where The Puck Was! Posted on February, 2022
There's the famous Wayne Gretzky quote, "I skate to where the puck is going to … [Read more...]
The Problem With "Discovery" Posted on February, 2022
For decades, sales people have been taught about the importance of "Discovery." … [Read more...]
The New Sales Channel Posted on February, 2022
Channels "partners" have been a part of sales ever since sales have existed. … [Read more...]
Chasing The Money Posted on February, 2022
Opportunities for sales people are skyrocketing. As we emerge from the … [Read more...]
What Does The Customer Need To Move Forward? Posted on February, 2022
There's a major flaw in most of our (sellers/marketers) mindsets when we think … [Read more...]
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