Think of the last time you were looking for a job, or being interviewed for a … [Read more...]
Tag: Customer Experience
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The Power Of "Doing Things With....." Posted on August, 2019
Words are important, with the change of a single word, we often change our … [Read more...]
Discovery, What's Your Customer Learning? Posted on August, 2019
We get discovery wrong in so many ways: We fail to do discovery. We jump … [Read more...]
Building Your Personal Brand -- Again Posted on August, 2019
There's a lot of discussion about how important it is for sales people to "build … [Read more...]
Customers Feel Value Posted on August, 2019
Scott Gillum and I were having one of our usual conversations, the marketing vs. … [Read more...]
What If We Talked About Our Customers? Posted on August, 2019
Recently, the CEO of a company shared the agenda for his management offsite … [Read more...]
What Do Uber Drivers And SDRs Have In Common? Posted on July, 2019
Think of this post more as a thought experiment or even a wild ass … [Read more...]
The Sales Person As "Contextualizer" Posted on July, 2019
Context is everything! Each of our customers is different, each company has … [Read more...]
"I Think There's An Opportunity To Work Together..." Posted on July, 2019
The LinkedIn invitation started with: "Dave, I think there is an opportunity … [Read more...]
Our Customers Are Voting With Their Time Posted on July, 2019
Several years ago, Gartner research on how customers allocate their time in the … [Read more...]
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